Findings, embellishments, trims and finishes, OH MY! For winter 2018, fur is certainly a major trend, but more often than not, it is fur of the faux variety. “Yes, affordable fur coats do exist. No, we’re not talking about the leftover options from last winter that have been marked down because nobody wants to buy them” (Bennett 2017). The key to phrase “affordable fur” is the fact that said fur is faux. In the past, faux fur held a stigma, as it tended to look less elegant or indicated that the wearer could not afford the “real deal.” However, in today’s fashion industry, faux fur has taken on a completely different connotation.
On the heel’s of Gucci’s new no-fur policy, the popularity of faux fur is accelerating. In fact, Gucci “has signed up to the Fur Free Alliance, an organisation that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan” (Shannon 2017). As a global economy, sustainability has grown to the forefront of many people’s minds; therefore, the action of ditching fur certainly sends a message. Consumers want the look of fur without the animal cruelty and environmental impact that often comes with the material, which is why the fashion industry is currently in an era of faux fur.
Personally, I have quite a bit of faux fur in my closet, as I love the cozy, elegant twist that fur can provide to an outfit. From faux fur pom-poms on a pair of slip-on sneakers to faux fur trim on a clutch, I am am finding that I prefer items with a fur finish, rather than the entire item comprised of faux fur. Don’t get me wrong, I love my faux fur vest, but small, random doses of faux fur on garments is both fun and thought-provoking.
As the temperatures are dropping (even in Georgia), my love for faux fur is continuing to heat up. Take a look at some of the season’s coolest pieces that will be sure to keep you warm!
Bennett, A. (2017, November 3). There Are $40 Faux Fur Coats at Target, and They Actually Look Expensive. InStyle. Retrieved from www.instyle.com.
Shannon, S. (2017, October 11). Gucci Bans Fur: ‘It’s Not Modern.’ Business of Fashion. Retrieved from www.businessoffashion.com.