Seeing Stars

In this day and age, we all want to be among the stars. However, because this fantasy can only become a reality for some, the rest of us have decided to done stars on our clothing and accessories. From metallic stars added to a leather bootie, star studs emblazoned on a belt or even a star-print pajama set, this motif has taken over the mainstream fashion industry.

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Personally, I own a pair of jeans with black beaded stars embroidered on them and a pair of maroon leggings with stars covering the legs. Clearly, the star trend permeates both street style and athleisure. Additionally, I plan on purchasing Sheila Fajl’s Equulei Hoops, once they are back in stock. Although this infatuation with stars will probably only last another few seasons, I think it is such a fun and whimsical trend.

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A pair of jeans with black beaded stars embroidered from Lord & Taylor’s DesignLab line.          

Truly, it is incredible that such a familiar shape has been transformed into a fashion symbol in the present day. In elementary school, a star is something you strived to receive with kindness to classmates and turning in your homework. Nowadays, it seems as though we all can be stars…or at least wear them!

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Slogan Sass

Slogan tees have certainly been around for a while in the fashion industry. However, more recently, designers have grown more creative and more progressive with their use of slogans on various garments.

According to Alyssa Hardy (2017), “What you wear can say so much about your personality and beliefs. Lately, with so much uncertainty in the world, brands across the country are coming up with ways to incorporate these causes into something that everyone can wear: the classic white tee.” Therefore, the slogan tee has certainly become a political statement, in addition to a fashion statement. Additionally, slogan tee dates back to the 1960s with the birth of individuality in the fashion industry, and survived through many decades of evolving fashion. Why are these statement pieces still relevant in today’s street style and runway shows? Racked author, Elyse Hauser, think that social media may have an influence. “Maybe that’s why the slogan tee has boomed in popularity during the Internet era. It’s how we talk to each other. Text messages. 140 characters or less. A new post every day” (Hauser 2017).

Perhaps social media is responsible for the continuation of this style, but also, the blossoming of brands that dedicate a major portion of their brand to slogan pieces may have made a contribution. For example, Wildfox features lines of graphic tees and slogan sweatshirts each and every season. With their global partnerships with brands such as Coca-Cola and Mattel, they are able to create quite popular designs. Personally, I just purchased a Wildfox slogan sweatshirt from the Marshall’s in Athens, Georgia and I cannot wait to wear it with leggings to class and over a swimsuit once summer rolls back around.

Mary Kate Donahue, 2017.

Additionally, major fast fashion retailers such as, Forever 21, H&M, Zara, Urban Outfitters, Nasty Gal and Asos, among others, all stock various slogan tees. On the other end of the spectrum, couture designers like Gucci, Dior, Paco Rabanne, Moschino and Givenchy have incorporated the trend into their recent collections. In addition to unique slogan tees for the individual, some brands designed these tees for coordination with a friend. For example, Show Me Your Mumu featured “Big Sis” and “Lil Sis” tees this season and last season they saw success with a “Fun Brunette” and “Smart Blonde” slogan tee pairing.

Slogan tees can tell a story. Whether that story is a political one, a personal one or simply a playful one, the message is seen by numerous people via a slogan tee. These garments give the individual the power to show what causes she fights for or if she is an avid coffee drinker. Some like to wear their heart on their sleeve, but others like to put words in its place.


References

Hardy, A. (2017, October 30). T-Shirts With Protest Slogans That Actually Help Causes You Care About. Teen Vogue. Retrieved from https://www.teenvogue.com.

Hauser, E. (2017, March 7). Sassy Slogan Tees Are Here to Stay. Racked. Retrieved from https://www.racked.com.

In the Classroom: Trend Analysis & Forecasting

Most college students struggle with getting out of bed each morning to attend class. However, going to class is quite fun when learning about the various types of trends on a daily basis. This semester, I am enrolled in TXMI 5230: Trend Analysis & Forecasting at the University of Georgia. According to the University, this course provides “an overview of forecasting in the apparel, textiles, and home interiors industries at the design and merchandising level. Students critically analyze color, fabric, and trend forecasting, and design and research concepts using multi-media and observational primary research.”

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Mary Kate Donahue, 2017.

Throughout the semester, I will be tasked with various homework that will help me analyze trends. For example, last week I looked at the Resort 2018 collections for Etro, Giambattista Valli and Hermes and came to conclusions about today’s zeitgeist—spirit of the times—based on the garments. Also, most recently, I created a trend board outlining my predictions for a trend this fall, based off a certain theme or motif. With the tendency to look toward nature for inspiration, I believe many consumers will look toward garments that reflect the characteristics of the bird, with a special focus on garments that incorporate feather detail.

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Other assignments this semester will involved “Group Forecasts,” where I will work with a group of my peers to outline a collection for a particular designer or fashion house, based on our predictions for trends in the coming seasons. Be on the look out to see what my group members and I create!

One of the coolest aspects of this course so far has been the virtual tour of Trend Council that my professor scheduled for our class. As a subscription-based trend tool, Trend Council delivers expert analysis and design inspiration within the industry. Dividing the industry into three categories, the service reports on Women & Juniors, Mens & Young Mens and Streetstyle for up to two years in advance. One anecdote I found particularly intriguing is the cross-over of industries, as the Trend Council representative explained how Porsche uses there service to stay abreast on trends for the interior of their cars— from types of leather to unique stitching.

Although I still have a little more than three months left of TXMI 5230, I am starting to think that trend forecasting may be a very viable career path for me. I love the notion of being “in-the-know” of what trends are around the corner, even if those predictions may end up inaccurate. As Alexander McQueen says, “you’ve always got to push yourself forward; you’ve always got to keep up with the trends or make your own trends.”

Trend Alert: Ruffles

Designers are often looking for unique details to diversify their garments, as a way to set them selves apart. One detail—ruffles—have become a staple on many pieces of clothing recently. From a tiered ruffle sleeve to a single row of ruffles edging a skirt, ruffles are a fun and flirty wear to add flare to an ensemble! In the outfit below, I adore the ruffle detail on the sleeves and the hem of the crop top, and they complement the slight ruffle on the edging of the shorts.

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Mary Kate Donahue, 2017.

Often, when people think of the word “ruffle” images of young girls, bright pink and overly “girly” styles flood their minds. However, ruffles have infiltrated the fashion industry and can be seen in multiple different styles of dressing, from classic to edgy. Take a look at some of my favorite ruffled garments to get inspiration for your next shopping trip!

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Where to Shop This Trend?

Forever 21

Tiered Ruffle Blouse

Ruffle Sleeve Mini Dress

Scuba Knit Ruffle-Hem Pants

Chambray Ruffle Wrap Dress

Boohoo

Aurora Wrap Ruffle Hem Mini Skirt (I own it in pink!)

Evie Ruffle Detail Wrap Over Blouse

Martha Striped Cold Shoulder Ruffle Top 

Nordstrom

Chelsea28 Ruffle Scuba Dress

Charles Hem Ruffle Shift Dress 

Topshop Ruffle Eyelet Lace Sweatshirt 

H&M

Jersey Top with Ruffles

Short Ruffles Top 

Ruffled Dress

Ruffle-Sleeved Cotton Blouse

Zara

Poplin Dress with Contrasting Ruffle

Jumpsuit Dress with Ruffled Sleeves

Ruffled Wrap Skirt

Revolve

Lovers + Friends Liv Dress

Endless Rose Asymmetrical Ruffle Mini Skirt

J.O.A Ruffle Neck Lace Mix Top

Cynthia Rowley Lace Cold Shoulder Mini Dress

Bloomingdale’s

Lucy Paris Stripe Cold-Shoulder Ruffle Top

Sandro Mystery Ruffle Trimmed Shorts

Rebecca Taylor Sleeveless Ruffle Dress

Trend Alert: Tassel Earrings

From beads and pom-poms to leather and fringe, tassel earrings are this season’s hottest accessory! Whether the baubles add a pop of color or fun element to an outfit, these earrings are certainly a necessity in your jewelry box.

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Mary Kate Donahue, 2017.

Celebrities and fashion icons, such as Julianne Moore, Rose Huntington-Whiteley and Julianne Hough, as well as royals like Kate Middleton, have adopted the tassel earring trend. Truly, these bold accessories have infiltrated  he fashion industry and become a staple for many women’s outfits. In fact, there is a vast range of retailers that now offer this trend in their jewelry lines.

Anyone and everyone know and love Lisi Lerch’s Tassel Earring; some say she was one of the first to design a tassel earring. BaubleBar offers several affordable options such as their Piñata Tassel Earrings, Crispin Drops and Gabriela Fringe Drops.  Additionally, Vanessa Mooney created a variety of tassel earrings, ranging from The Astrid Knotted Tassel Earring to The Dynasty Earring. If you are looking to splurge on this trend, turn to Ranjana Khan’s Chandelier Earring, Oscar de la Renta’s Long Beaded Tassel Drop Earrings or Auden’s Topanga Suede Fringe Earring.  On the other hand, if you are looking for a steal on this trend, Target’s SUGARFIX by BaubleBar is a fabulous collaboration, with styles such as The Beaded Tassel Earring and The String Tassel Drop Earrings with Embellished Top. Also, Bluumoon Collection offers their unique Four Layer Tassel Earring and Topshop stocks The Sequin and Tassel Earring.

Whether pairing with a simple off-the shoulder gown to a cocktail party or a white t-shirt to have brunch with the girls, tassel earrings can add that needed element of fun!