The success of athleisure can also be seen in the multitude of designers and celebrities who have produced trendy, athletic clothing lines. Retailers like Lululemon, Nike, Athleta and Adidas specialize in athleisure. More exclusive lines such as, Ivy Park (co-founded by Beyonce), Fabletics by Kate Hudson and CALIA by Carrie Underwood were created as a result of athleisure’s rising popularity. Because athleisure started roughly around 2012, it is drifting further away from an impermanent trend to a lasting lifestyle.
Athleisure refers to casual clothing — like yoga pants, sweat pants, and hoodies — that are designed to be worn both for exercising and for doing (almost) everything else, as defined by Merriam-Webster. Within the last few years, people have become increasingly more aware of their health and being active. Athleisure allows people to lead a healthier lifestyle, while still partaking in their daily activities. In the 1950s, a woman would put on her workout clothing to take a walk around the neighborhood, then shower and put on a dressier outfit before heading to the grocery store, out to lunch, etc. Presently, a woman can slip into her leggings, tank top and sneakers to hit the gym, shopping mall, a restaurant or anywhere that her day takes her! Athleisure, which many predicted to be a fleeting trend, has proven its permanence with its utter practicality and versatility.
The stylish athletic gear promotes healthy living and active lifestyles. For example, as a college student, I put on athleisure every morning on y way to class. Because I am comfortable in shorts and a tank top (especially in the Georgia heat) and my sneakers, I am more apt to walk from class to class rather than riding the bus. In addition, once I finish my classes for the day, I am already dressed for the gym. Therefore, I have no need to return to my dorm before going to exercise.